Main Idea Supporting Facts
The main idea of the book is that the suppliers of multinational companies which operate globally are facing a serious and new challenge and opportunity to be able to serve its customers on global basis.
There are three main facts which support the main idea above. The first one is that customers increasingly want to deal with suppliers on a global basisglobal contracts, prices, products, and so oninstead of on a country-by-country basis.
The second fact is that historically, most multinational...