Political Science

The main idea of the book is that the suppliers of multinational companies which operate globally are facing a serious and new challenge and opportunity to be able to serve its customers on global basis.
There are three main facts which support the main idea above. The first one is that customers increasingly want to deal with suppliers on a global basisglobal contracts, prices, products, and so oninstead of on a country-by-country basis.

The second fact is that historically, most multinational companies have allowed their national subsidiaries extensive independence in their purchasing behavior, but the problems found with this approach (e.g., incompatibility of equipment and standards, and diseconomies in purchasing) have increasingly led them to buy on a more centralized or coordinated basis.

The third fact is that as multinational companies themselves develop more globally integrated strategies, they expect the same from their suppliers.

Discussion in the article and the textbook
The information discussed in this article which is also discussed in our textbook and other readings are the concepts of multinational corporation and globalization. The concept of multinational corporations can be found in the textbook in Chapter 15, page 447. The concept of globalization can be found in Chapter 1, page 14. Multi national corporations refer to company operated stockholders, Board of Directors or Senior Management members who are of different nationalities or countries of origin.

Globalization refers to the economic or corporate scenario which requires most companies to be able to market their products or services worldwide. Globalization has emerged because of the need for companies to comply to the standards and requirements in different parts of the world. This is in contrast to the concept of a companys goal to be recognized nationwide. To be more competitive, companies are now striving to be globally-marketable and recognized.

Biased or Faulty Reasoning
I did not see any faulty or biased reasoning.

New Concept of Business
The new concept of business which is found in this article is Global Account Management (GAM). Global Account Management is a business framework wherein deliverables to customers are provided and complied with on the basis of global transactions, in global terms, conditions, price and mode. These customers are managed in a globally-consistent manner with a system which operates globally as well.

The concept of Global Account Management has emerged because of the need for most corporate customers to producer resources from different parts of the world. This is because of many factors, such as cheaper products or services, better quality, the nature of the product or service required.
The Global Account Management has also emerged because many companies are operating in different parts of the globe where the customers demand the same consistency and system for delivering services or products. For example, global banks such as Citibank and HSBC have implemented GAM in order to provide the same services and products to different customers from around the world.